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Layer 05 · Decision Confidence™ · Signal 1 of 5

Trust Signals

Do customers feel safe choosing you?

Trust Signals measures the visible trust indicators that reduce uncertainty at the moment of decision.

What it measures

The signals inside Trust Signals

Trust Badges
Policy Visibility
Guarantees
Security Signals
Social Proof
Why it matters

Why Trust Signals matters

Visible proof of legitimacy at the moment of decision removes the doubt that quietly kills conversions.

In the framework

Trust Signals is one of the five signals of Decision Confidence, Layer 05 of the AI Commerce Intelligence Framework™. Decision Confidence is the last layer before purchase: a recommended business can still lose the sale here.

Other Decision Confidence signals
Trust Signals Clarity Proof Risk Reduction Decision Friction
Part of the framework

Where this fits

Trust Signals is a signal of Decision Confidence, Layer 05 of the AI Commerce Intelligence Framework™, the layered model for how AI systems discover, understand, trust, recommend, and route customers to businesses.

← Back to Decision Confidence The full framework Scoring methodology Vocabulary: Decision Confidence

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