Platform Term · Recommendation Intelligence Layer

Recommendation Routing™

The route AI chooses between a buyer and your brand.

Every buyer starts from the same place. They do not all arrive at the same store.

Category Platform TermLayer RecommendationRelated AI Commerce Graph

Buyer asks

Best running shoes for flat feet

AI Commerce Graph

Scanning…

○Intent Match

○Trust

○Reviews

○Price

○Product Fit

Routing → Brooks

AI reruns this in real time for every query. Different signals, different route.

One Category, Thousands Of Routes

Same category. Different buyers.

Skincare is not one query, it is hundreds of intents. Every brand only routes to a handful of them.

Skincare

Premium Sensitive Skin Under $40 Luxury Acne Pregnancy Organic Vegan

Brand A

Brand B

Same category. Completely different customers.

What Steers The Route

Three forces that decide the flow.

AI scores every candidate before it commits to a route.

Semantic Alignment

Trust

Positioning

RouteStrong→Brooks

Same Graph, Different Routes

One graph. Three different destinations.

All three brands live in the same graph. They just have different routes. That is Routing.

Routing Strength

Not a percentage. A map.

Every edge in the graph carries a different weight. The thicker the edge, the more likely AI is to follow it.

Very Weak

Weak

Moderate

Strong

Dominant

Why Brands Disappear

Being in the graph is not enough.

Buyer

Intent

Merchant

✗ No Trust

Route Closed

Buyer

Intent

Merchant

Trust

Recommendation

The route has to complete. A graph presence with no trust just ends in a closed route.

Routing Is Dynamic

The same query. A different answer.

Routes are not fixed. They move the moment your signals move.

Buyer asks
"Best espresso machine under $500"

62%

Confidence

Route → Brand A

+ Trust + Intent + Reviews

Routing vs Share

Two different measurements.

Recommendation Routing

One buyer

One route

One merchant

Recommendation Share

100 buyers

38 reached you

38%

FAQ

Questions about Recommendation Routing

Is routing the same as Recommendation Share?

No. Share measures how often you appear. Routing measures which queries reach you and at what intent. You can have decent share but poor routing if you only win low intent queries.

Can I choose which queries route to me?

Not directly, but you steer it. Aligning your language and trust signals with a target intent makes AI far more likely to send those buyers your way.

Where do I start?

A free AI Commerce Score shows your signal strength, which is the foundation routing is built on. From there you can sharpen the positioning that decides your routes.

Routing Is Never Final

Routing changes every day.

Yesterday

Competitor

Today

You

Tomorrow

Routing follows signals.
Signals change.
Routes change.

Where does AI route buyers today?

Run your AI Commerce Score.

See which buyer journeys end at your store, and which end at competitors.

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