AI Commerce University · Free Guides

Learn how AI shopping systems actually work.

Ten guides covering everything from what AI agents read to how Recommendation Share is measured. Built for ecommerce founders and marketers who want to understand and win the AI recommendation layer.

10
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The most important guide to read first

guide-01.md
01
Foundation
What is AI Commerce Visibility?

AI commerce visibility is not SEO. It is not GEO. It is whether AI shopping agents can discover, evaluate, and recommend your store when buyers ask for product recommendations. This guide defines the category.

8 min readRead the guide →
All guides

Ten guides on the AI recommendation layer

02Technical
How ChatGPT Recommends Brands
ChatGPT Shopping evaluates stores differently than Google. It reads structured data, evaluates brand entity, and scores recommendation confidence. Here is exactly how it works.
6 min read
03Foundation
What AI Agents Actually Read
Human View vs AI View. Your beautiful website is not what AI sees. Exactly what signals AI agents read, extract, and evaluate when they visit your store.
7 min read
04Technical
llms.txt Explained for Shopify
Shopify added llms.txt to every store in May 2026. File existence is not enough. What makes a good llms.txt and how to optimize yours for AI recommendation readiness.
5 min read
05Technical
AI Retrieval Signals: The 8 Factors
The eight signals AI shopping agents use to evaluate every store, walked through in order, with a full breakdown linked for each one that has its own page.
9 min read
06Technical
How Perplexity Cites Brands
Perplexity operates completely differently from ChatGPT. It crawls in real time, weighs external citations heavily, and cites sources directly.
5 min read
07Strategy
Recommendation Share: The New Market Share
Recommendation Share is the percentage of high-intent buying prompts in which your brand appears. The most important metric in AI Commerce Intelligence.
7 min read
08Foundation
Machine-Readable Commerce
Most stores are built for humans. Machine-Readable Commerce is the practice of building for AI: schema markup, price visibility, trust signal structure.
8 min read
09Strategy
AI Visibility Risk: What It Costs You
More than half of scanned stores score below 50 on the AI Commerce Score. What that means in revenue terms, and the fastest path out of the risk zone.
6 min read
10Advanced
Prompt Visibility Testing
The most direct way to measure AI Commerce visibility. Send real buyer prompts to AI systems and track whether your brand appears, and at what position.
10 min read
Recommended order

The 30-minute AI Commerce crash course

If you have 30 minutes, read these five guides in order. You will understand the AI commerce layer better than 95% of ecommerce founders.

1
What is AI Commerce Visibility?
Understand the category before anything else
8 min
2
What AI Agents Actually Read
See your store the way AI sees it
7 min
3
AI Retrieval Signals: The 8 Factors
The 8 factors AI uses to score your store
9 min
4
Recommendation Share: The New Market Share
The metric that measures your AI market share
7 min
5
Machine-Readable Commerce
How to build a store AI can actually recommend
8 min

Read the guides. Then scan your store.

Ten guides tell you how the AI recommendation layer works. One scan tells you exactly where your own store stands in it.

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