Intent Authority™
What is the first brand AI thinks of?

Not "you're visible." You're the default.

Intent Authority is the strength with which AI associates a brand with a particular buyer intent. A brand with high Intent Authority is not just present for an intent but treated as a default answer to it, appearing early and described with confidence. It is intent-specific: a brand can hold high authority for one intent and none for an adjacent one.

Being the authority for "best magnesium for sleep" is worth more than appearing weakly across many intents. Intent Authority concentrates Recommendation Position and Confidence on the exact queries that drive a brand's economics, rather than spreading thin.

For searches like "best fresh dog food delivery," AI consistently names one brand first and describes it in the most detail. That brand holds high Intent Authority for that intent, even if larger competitors appear lower in the same answer.

One brand. Many intents.

Authority is not a single number. It is a map, one score per buyer intent, and a brand can be strong in some and absent in others.

Authority is not popularity.

Building authority.

Every reinforcing signal strengthens the same brand-to-intent association until AI stops searching and starts defaulting.

Authority radius.

Authority spreads like a signal. The stronger it grows, the more adjacent buyer intents it reaches.